General information only
The content published on cordytraff.com — including articles, frameworks, benchmarks, case data and commentary — is provided for general information. It is not tailored advice and should not be relied on as the sole basis for a business decision. Always assess your own circumstances, and take professional advice where the stakes justify it.
No guarantee of results
Search engine optimisation, content marketing and paid acquisition are inherently uncertain disciplines. Outcomes depend on many factors that no agency controls, including:
- Search engine algorithms, ranking systems and the rules governing generative answers, all of which change frequently and without notice;
- Competitor behaviour, funding and market entry;
- Regulatory changes affecting what may be published or advertised in a market;
- Seasonality and shifts in consumer demand;
- Client-side factors: implementation speed, development capacity, brand strength, product quality, pricing and conversion experience;
- The historical state, penalty history and technical condition of the domain at the start of work.
CordyTraff does not guarantee any specific ranking, traffic volume, lead count, conversion rate or revenue figure, and no statement made on this site, in a proposal, on a call or in any marketing material should be read as such a guarantee. Any forecast we provide is a good-faith projection based on the information available at the time, not a promise or a contractual commitment unless it is expressly stated to be one in a signed agreement.
About the results shown on this site
Case studies, percentages and metrics published on this site describe outcomes achieved in specific engagements, under the conditions prevailing at that time, for clients with their own particular starting positions and resources. They are historical examples. They are not typical, not averages, and not a prediction of what any other business will achieve.
Where figures are presented anonymously, that is because the underlying engagement is subject to a confidentiality agreement. Anonymised figures are drawn from real client reporting and can be verified with the relevant client's consent under NDA on request.
Third-party tools and data
We reference data from third-party platforms including search consoles, analytics products and SEO tools. Those platforms sample, estimate and change their methodologies. We do not control their accuracy or availability and are not responsible for decisions made on the basis of third-party data. Where two sources disagree, we will tell you which we trust and why.
Forward-looking statements
Statements about future performance, market conditions or expected outcomes are forward-looking by nature and subject to risks and uncertainties. Actual results may differ materially. We are under no obligation to update forward-looking statements after publication.
External links
Links to external sites are provided for reference. We do not control, monitor or endorse their content, and we accept no liability for it or for any loss arising from your use of it.
No professional advice
Nothing on this site constitutes legal, regulatory, tax, financial or compliance advice. Content relating to regulated verticals describes general practice and is not a substitute for advice from a qualified professional licensed in the relevant jurisdiction.
Limitation of liability
To the fullest extent permitted by law, CordyTraff accepts no liability for any loss or damage arising from reliance on material published on this site. This does not affect liability that cannot be excluded by law, or the terms of any signed services agreement, which govern the services themselves. See the Terms of Service.
Questions
If anything on this site is unclear or looks inaccurate, tell us at hello@cordytraff.com. We would rather correct it than defend it.